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what’s in a label?

There are so many times a customer has guiltily confessed to me that they buy wine because of the label rather than because of their knowledge and appreciation of the wine itself. To which I reply, me too, and all the time.  There’s plenty of bad wine that’s well-packaged and good wine that’s badly packaged, so don’t read too much into the quality of a label. At the same time, it’s so important for a producer to come up with packaging that stands out on the shelf from hundreds of competitors.  The Australians underlined the importance of a label in the...

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