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The great Portuguese author Fernando Pessoa wrote under many pseudonyms, which he termed heteronyms. The names he used were all different expressions of his personality, his writing, and his artistic ambition. To write under one name would limit him; to write under several expanded his potential greatly. Likewise, many historic, important grape varieties don’t just have one name: each name helps us understand the identity and history of the variety and the culture in which it has developed. In Spain, the most planted black variety is Tempranillo. Its importance is underscored by its many different names in the country: Ull...

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